How to include digital PR in your web marketing strategies

Internet and social media changed our lives, even the way we used to consider some professional areas. For example, Public Relations. For a long time, PR were considered as a purely, offline activity. The PR Manager was instead in charge of represent the company in every circumstance, such as events, fashion shows or press conferences. Nowadays, Public Relations are something much more complex and they include many online activities that are essentials for the web marketing ones, but only if they can have correctly integrated each other. The evolution of…

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