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Category Archives: Business

5 Ways To Run A Greener Business

Veolia Water Technologies

With more people becoming increasingly educated the environmental impact of human activity, it is essential that businesses start taking note. In 2014, a global survey showed that “55% of consumers are willing to pay higher prices for goods and services from companies that have environmentally-friendly business practices.” And that’s not all. Other surveys conducted before and since have shown that consumers are willing to take not only a financial hit but a slight service charge to ensure that businesses are responding to these environmental needs.

What this all means though is that, aside from doing something right, it is also a strategic requirement of your business in the 21st Century to take accountability of your businesses impact in the world. Your response must be seen as genuine, however, so a change and shift in culture is the first step to achieving a goal of running your business in a greener way.

Save water

Save money and save the environment at the same time. Things like Veolia Water Technologies can help businesses identify in real time where there are leaks, mis-usage of water and other, larger scale engineering requirements that can cause issues. But for every business, ensuring that you don’t have a leaky faucet, that you don’t waste water unnecessarily and that you opt for eco-friendly solutions to stop wastage is a business requirement.

Make your office, greener

Literally, make your office greener. Things like shrubs, plants, and trees (space permitting) are great ways to not only recycle the air that you and your workers’ breath, but, for larger businesses with offices that have the outside space, planting trees is a local environmental solution and benefit to all. Eradicating normal air pollutants and producing oxygen is only a good thing for everyone involved.

Back renewables and energy alternatives

From turning your office roofs into solar catching power units to using biowaste to power heaters in winter, there are so many different options available to businesses that weren’t thought of years ago or weren’t practical.

Reduce your buildings energy footprint

High-efficiency building construction has grown rapidly over the last ten years, and the drive to reduce emissions has increased the speed to which it has done it. From super-insulated to air-tight shells and triple-pane windows, businesses are seeing a reduction of up to 80-90% percent over standard construction.

Adding renewable energy resources and looking at ways to introduce water technologies to not only be more efficient but help power your services is the fastest way in reducing your energy footprint even further!

The source from sustainable suppliers

Getting your goods and services from sustainable partners is a sure-fire way to reducing and transforming your carbon footprint. Working with partners that can supply you these goods and services is also the best way to do this over a sustained period. This could include goods that are non-toxic, recyclable, or that are made from renewable materials.

How to Buy Commercial Refrigeration

When it’s time to buy a new fridge or freezer for your business, you’ll soon discover that there are a myriad of options available and that choosing one to meet your needs takes careful consideration. These tips will help you pick the right unit for your kitchen and ensure that all your requirements are met.

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Brand Matters

With the food service industry flourishing, there are several new brands on the market. These brands may be good, but they also may not offer the same high standards of quality as the more established brands. Before you buy, do your research and find out what brands offer the best value for money and are reliable and durable and offer longevity.

Watch the Warranty

No catering fridge will last forever, but you need one that has a reasonable warranty. Take a look at what the warranty is on the unit you are considering and determine if there is a repair or maintenance person readily available should something go wrong. You don’t want to be without a fridge for an extended period of time, and you need a warranty that covers at least a year’s worth of commercial service.

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Size Matters

A catering fridge that is too big is almost as bad as one that is too small. You need to buy one that is a good fit, and there are plenty of options available at places like While size counts, set-up also pays a role, and you need to determine if a double or single door is best, or if a reach-in option will work best for you. The size and set-up of your fridge can make operations far easier and ensure that stock rotation is conducted correctly and that storage is simple and stress-free.

Check the Condenser

The condenser is the part of the fridge that works the hardest, and you need to ensure that its location works for you, as it needs to be kept clean and have space to blow out hot air. There are pros and cons to every location, and you need to ensure that the condenser will be in a space where it is easy to access and doesn’t blow hot air on to other fridges or on produce that needs to be kept at a set temperature.

Your Business Might Suffer If You Don’t Have Staff Recognition Programs

Everyone likes when their managers pat them on their backs and tell them that they’ve done a good job. It feels great, doesn’t it? It even feels good to those people who have done great work in the past and have received numerous accolades repeatedly.

There’s a difference between a manager and a good manager. A good manager knows why staff recognition programs are important. The fact of the matter is that such recognition programs increase employee engagement. It means staff recognition programs get the best performance out of the employees which helps a company achieve its goals. Consider Power2Motivate staff recognition programs if you want to boost employee engagement. Here are the reasons why your business might suffer if you don’t have staff recognition programs.

1- Staff Recognition Programs Improve Company Environment

Staff recognition program is a corporate scheme. It’s implemented so that employees can feel encouraged and good about themselves. This makes them more motivated and focused towards their jobs. When staff is content with their jobs, they strive for a higher level of performance. This behaviour of employees is conducive to a better working environment.

2- Recognition Programs Define a Company

Managers don’t need to befriend every employee on their team. But they must have a strong professional relationship with all team members. Such a relationship can be developed by implementing recognition programs to show employees that the management appreciates their good work. Moreover, if a company has such programs, it enhances the reputation of the company as its employees talk good about it.

3- These Programs Celebrate Employee Performance

If no one tells employees that they did good work on a project, it leaves a bad impression on employees. Thus, celebrating the efforts put in by employees by such recognition programs is very important. Doing so makes employees feel significant and improves their productivity.

4- Makes Staff Loyal

If the employees are not engaged with the company, they will not promote the company they work for or its brand the way they should. Thus, these recognition programs are implemented to make employees more loyal to the company they work for. Loyal employees always work for the improvement and growth of a company more than those employees who don’t value or care about the company.

5- Recognition Programs Help Retain Employees

The retention of employees who are talented, precious, and skilled is crucial to a company’s success. It’s a known fact that the employees who have gained experience while working in a company understand its business more than the new employees. A company cannot afford to lose such experienced employees. It’s a great loss for a company if it lets them go. Thus, one great benefit of staff recognition program is that it retains employees who are important to the company.

If a company doesn’t realize the importance of staff recognition programs, it will have to compromise its work environment, employee job performance, and it will have a tough time retaining the employees.

Cloud-Based VoIP: The Advantages

VoIP is widely used in modern business communications, offering a range of benefits when compared with traditional analogue telephone systems.

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However, when adopting VoIP you still need to choose between a locally hosted platform and one powered by the cloud.

Here are some of the reasons that the cloud-based VoIP services are a much better option for organisations of all sizes.


With an on-site VoIP set-up, you are unavoidably limited by the hardware itself. This gives you little opportunity to account for the peaks and trough in call volumes while also removing the ability to expand your set-up gradually as your business grows and your needs change.

The cloud has no such issues, since a third party provider will give you access to a remotely hosted infrastructure that can be adjusted to the ebb and flow of your telecoms requirements.

An international VoIP wholesale provider like can also make it easier to find the perfect package rather than having to scout around and compare every service in minute detail.

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Hosting VoIP in-house comes with a range of costs to consider, from the upfront expense of procuring the necessary equipment to the long-term budgetary strain that will be created by the need to operate and maintain it.

By making the leap to the cloud, a VoIP service can be acquired with very little initial outlay required on the part of your business. You will pay a fee to access the platform, with no unexpected costs lurking around the corner and no need to worry about outages, maintenance and upgrades.


Speaking out outages, the costs associated with any kind of unscheduled downtime can be huge. This means that most organisations cannot afford to tolerate a solution that is anything less than reliably resilient.

Cloud-based VoIP will be designed to withstand all sorts of disasters, remaining up and running even in situations when your in-house resources might have been compromised.

A cloud provider has the money and expertise to maintain active services, regardless of the circumstances. For something as vital as VoIP, it really makes sense to choose this kind of robust hosting option rather than putting your business at risk and leaving yourself open to outages. This is perhaps the biggest reason to choose the cloud over an on-site solution.

Guide On How To Sell Naked Put Options

Most people consider selling these options quite a risky business. But this is not true. It is a prudent strategy. For experts it is very good but if you don’t have enough knowledge about this strategy, it can be dangerous. So, you should not be risk-insensitive. Lots of traders spread rumors about it. That’s why people avoid it.

The irony is that financial planners and advisories know about it but they fail to educate others on it. While others who don’t know make no effort to learn about it just because they read and hear negative reviews about it.

What are Naked Put Options?

To trade options naked means that the trader sells options with no position in the underlying instrument. If you are writing naked calls, actually you are selling it about having an underlying stock. If you already own a position, it will be considered covered.

A trader goes for a naked call position when he or she expects that the price of a particular stock will trade below the option strike position at expiration date. The more the amount of premium collected, the maximum is the possible gain. And you can achieve maximum gain when you hold the option through expiration. The option should expire worthless.

Who Can Write Naked puts?

When we come to investors, the following should consider writing it:

  • Investors who adopt a buy and hold strategy while trading options.
  • Investors who have a bullish opinion of particular stocks.
  • Investors who have a bullish opinion of the market.
  • Investors who want to make a purchase of a particular stock at a low price.
  • Investors who are after additional gains from their holdings.

When we talk about traders, the following should consider writing naked put options.

  • Traders who are willing to consider holding a position for a couple of months.
  • Traders who are after higher percentage of winning trades.
  • Traders who are after initiating a spread position with a bullish leg.

Investment Goals Linked to Naked Call Options

It is a bullish strategy. You can get the following goals while writing naked call options.

  • You can make profit. As you have a bullish opinion, you expect the put option to lose value. That can expire without value with the passage of time. If it happens, the cash from selling the put options that is dubbed as premium becomes your profit.
  • You can buy a stock at a discount price. In this way you can add new positions to your investment portfolio. It is the best for investors who keep a long-term portfolio. But in order to avail this opportunity your put option should be in money when it expires.

Trading options can be dangerous. That’s why you should consult with a financial advisory’s trading forum such as Steady Options. They have created comprehensive tutorials, infographics, articles for all your need. Their members get quick responses to questions and valuable advice in financial matters.

Semalt: All You Need To Know About A Proper Meta Description Tag

Meta descriptions are an essential way of showcasing everything you wish your audience to see. It is the highest level of your page on search results. You cannot do without a good meta data description as it plays a role in determining the CTR rate. In fact, if you write it in a compelling way then your traffic will get a big boost.

To succeed, you should follow the guidelines provided by Max Bell, the Customer Success Manager of Semalt.

Step 1: start with a good action verb

Did you know that by using a powerful action verb you can inspire the audience to do something? All it takes is a simple trick – the action verb – like “Discover”, ” Become”, “Identify” or “Learn”. You’d be surprised by how this gets people out there moving to your groove.

Step 2: give the audience an idea of what your content will be like

If your audience can be lead to understand how the content is outlined plus of course how they stand to benefit by clicking on your content, then your click through rate will definitely shoot up. Rather than focus of key word stuffing, try to make your meta description as persuasive as possible. Don’t get mixed up though. While it’s important to make the meta description a persuasive one, do not forget to sprinkle in some keywords. The idea here is this – find a balance between persuasion and keyword optimization.

Step 3: ensure that the meta description is less than 155-characters long

If they’d let you, you can rant on and on about who you are as a brand, products/ services and so on. However, you cannot and should not go beyond the 155 characters. What happens when you write a lengthy meta description talking about yourself as the best one. Some people can argue that this isn’t the worst thing that can happen, but come to think of it, there is need to put head or tail of meta descriptions, right?

Step 4: do not forget to include the keyword in the meta description

Do you remember we mentioned something about keyword stuffing? Well, now we get at it. Your primary keyword must be included in the meta description. Just ensure that it reads smoothly. Don’t bother about repeating it many times, Google will display it in bold as long as you insert it (the keyword) tastefully. Follow the guidelines, and everything naturally falls in place.

Step 5: try to finish your meta description with a call-to-action

“Discover More On”, ” Get Started” or “Learn More” will create a push for the audience to get glued to your content. Unleash your creativity by tinkering with other call-to-action verbs.

As we wrap up on the do’s and dont’s of meta descriptions, note that you should find a team to come up with fresh ideas. If need be, share what you’ve learned from the Semalt expert’s tips. This way you can make your meta descriptions work to your advantage. Forget what you thought of making it to the first page of a search result – it starts with your meta description.

Get Leads To Grow Business

Advertising is another way a business owner can generate a lead. Understanding how to leverage the strategic side of marketing can help achieve phenomenal results. Too many business owners are quick to say direct mail, social media, radio or TV doesn’t work. It was not the medium (tactical side of marketing) that failed you; it was what you said and how you said it (the strategic side) that failed you. Once the business owner understands how to effectively convey the value they provide, generating a lead is a breeze.

Prospecting is the act of generating leads without advertising. Prospecting could involve calling a target list or foot canvassing in a specific area. Do you have marketing materials? Prospects need time to make an informed decision at the speed their brain can process information. You telling them everything during a sales visit will not always be enough. A marketing piece (leave behind) that can support the prospects decision-making process will move them along the sales process and ultimately compel them to buy.

Having sales collateral allows your information to be shared with someone the prospect knows who may need your product or service right now. Where I see small business owners over look an opportunity in their marketing material is their business card. Offer more than just your contact and website info. Provide a link on your business card that leads to a video or free report that can educate and move a prospect along the sales process.

Discovering Target Market

Evaluating your competition and their marketing strategies is another way you can define your own target market. Looking at how they market and who they seem to be marketing to will give you an idea of your industry’s ideal customer.

As you probe deeper into your target market, you need to determine whether or not you can effectively reach those people. Study your target demographic and their purchasing patterns. If you have a brick-and-mortar store, also look into your target market’s geographic location. You can use this information to find out if the people that live closest to your store are the same people who want to buy from you. If you are solely operating online, learning about your potential customers’ location and shopping habits can help you reach those customers.

As your business grows, so should your marketing efforts. Over time you may have to redefine your target market and change up how you are marketing to them. You will need to consider if the direct marketing methods you’re using now will still be effective later on down the line. You also may decide to expand your current target market to include other newly discovered prospects. If you want to grow your business you constantly need to be working your marketing plan.

The best way to succeed at selling your products is to market directly to those who are genuinely interested. Once you figure out who your customers are, what they need and how they shop, you will have a good idea of who you should be focusing your marketing efforts on. By arming yourself with as much information about your ideal customer as you can, you can push your sales over the top.

About Main Street between Middle Market

Main Street & Middle Market transactions are most often delineated by the size of the business either in terms of revenue or earnings. There is not a universally accepted definition of size and, most often, a business intermediary firm will adopt a specialty formula. The majority of lower middle market companies fall in an area where they are too small for investment banks and too large for the average business broker. Engaging a business intermediary firm who has the capabilities to properly represent your company will be critical. Often the business size is not the only distinguishing characteristic defining Main Street from Middle Market businesses. The industry, the complexity of the transaction, the depth & breadth of management, the presence of intellectual propriety or private brands, as well as the type of buyer that is targeted will also have an impact on the methods used to package the business for sale. The chart below details some of the typical differences in how the two types of businesses are defined, valued, packaged for sale, and confidentially marketed. It is important to note that the chart is only a guideline as many businesses will reflect similar attributes. Please consult with your local business intermediary to determine how your business should be treated.

Main Street:

•Business Revenue: Less than $3,000,000
•Business Earnings: Less than $1,000,000
•Type of Sale: Asset Sale
•Buyers: Entrepreneurs or Displaced Corporate Executives
•Business Valuation: Based on Sellers Discretionary Earnings (SDE)
•Financial Statements: Owner, CPA Compiled
•Business Management: Acquirer is buying a job. Existing management is less critical.
•Complexity: Transaction can often be accomplished with less complicated “boiler plate” agreements.
•Confidential Marketing: Marketing to a very broad buyer base.
•Marketing Package: Confidential Business Review
•Pricing: Marketed with a specific asking price.
•Broker/M&A Fee Structure: 10-12{13014d953290eb1541418edea9f213be88efb4219cad322601a30118330dca55}
•Retainers: Minimal Retainer

Lower Middle Market:

•Business Revenue: $3,000,000 – $75,000,000
•Business Earnings: Greater than $1,000,000
•Type of Sale: Asset Sale or Stock Sale
•Buyers: Corporate Buyer or Private Equity Group (PEG)
•Business Valuation: Based on EBITDA
•Financial Statements: Reviewed or Audited Financials
•Business Management: Current management is often a key driver to the acquisition
•Complexity: Deal structure can be very complex requiring customized legal documents.
•Confidential Marketing: Highly targeted direct marketing to strategic & financial buyers.
•Marketing Package: Comprehensive Offering Memorandum
•Pricing: Asking price is rarely listed in the Offering Memorandum
•Broker/M&A Fee Structure: Double Lehman/Negotiated
•Retainers: Monthly Fee

Rotate Seasoned Sales Manager

Don’t assume your current sales manage will be a permanent fixture. Many marketing experts feel the best way to keep a sales team fresh and productive will be renting your sales manager.

Most of the time, the person you currently have hired as your sales manager is someone who you pulled off your sales team. Chances are pretty good you made them manager because they showed strong leadership skills, and also put up high sales numbers each week. If this is the case, by permanently putting them in a managerial position, you’re depriving yourself of a good sales person. By rotating them back into the sales team, you make it possible for them to stay connected with their clients, the sales process, and continue to generate sales.

You never know what the future holds. By making the managerial position a rotating one, you’ll have multiple staff members ready to step in and take over if things go awry and you find yourself in desperate need of a good sales manager.

By making the position of sales manager a rotating position, you’re giving the rest of your sales team something to work towards. This often encourages them to stay motivated and to keep in contact with old clients while constantly reaching out to new prospects.

Managing a sales team can be tricky. Sales people tend to respond best when they have a close relationship with the person managing them. By routinely making sure that you send your current manager out on calls, you remind the rest of your sales team about the connection they share with the individual.