When you work out in this brick and mortar world, other people determine the deadlines you have to meet. They also can push you to do and accomplish a certain amount of work during a given period of time. Those you sign your paycheck decide what your due dates will be.
When you work at affiliate marketing — or any other online business — only YOU set the deadlines. Nobody will tell you what tasks need to be completed, or when.
When you are first starting out, you’ll be building your business gradually, most likely in your spare time. So you’ll need to develop skills for managing your time wisely, and getting as much done as possible in as little time as possible.
Good time management can really help you get anything off the ground faster — not just your affiliate marketing business, but many other aspects of life. Time management includes the coordination of many important skills:
- Setting goals – short, medium, and long term.
- Determining priorities, urgencies, and deadlines.
- Doing things in the right order, at the right time.
- Grouping similar tasks and not doing the same thing twice.
- Taking advantage of your “peak performance” times.
- Being organized (not losing things means you don’t waste time looking).
- Delegating (eventually) to others.
- Not wasting time.
Being in the Business of “Selling” and “Pre-Selling”
To some extent, affiliates don’t actually “sell.” But they do connect customers with products – and they certainly are “in business.”
Sometimes affiliates engage in “selling” by purchasing advertising, such as in the pay per click (PPC) business model. These affiliates buy ad space online. Visitors click their affiliate links in these ads or on the web pages these affiliate create to promote products.
In other cases, affiliates engage in the creative use of a process called “pre-selling.” These affiliates develop websites or email newsletters filled with information – called “content” – which inspires visitors to click on affiliate links and purchase products.
But in either case, if you want to really succeed as an affiliate, you must be willing to develop a businesslike mindset. You need to think in terms of profit and loss, and you must enter into it with the mindset of always getting a good Return On Investment (ROI).
Also, you need to learn how to outsource everything properly, so that other people do everything you need for you.
What Is a Businesslike Mindset?
Some of the realities of being in business (ANY business) are:
- There really IS no business until sales are made. You don’t have to enjoy being a face-to-face salesperson, but you DO have to be okay with the idea of selling something to people!
- There are a great many business-related tasks associated with affiliate marketing – and you WILL have to do them. These include advertising, selling, keeping records, calculating profit and loss, and taking care of tax issues.
- Affiliate marketing is a “hands-on” business that will require your time and effort. So it’s important that you are willing to learn to enjoy at least most business tasks.